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ENTRP 11 - Market Research and Consumer Behavior
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ENTRP 11 - Market Research and Consumer Behavior
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Consumer behavior : building marketing strategy /
David L. Mothersbaugh, Susan Bardi Kleiser, Del I. Hawkins
by
Mothersbaugh, David L
Kleiser, Susan Bardi
[author]
Hawkins, Del I
[author]
Edition:
15th edition
Material type:
Text
; Literary form:
Not fiction
; Audience:
Specialized;
Availability:
Items available for loan:
College Library
(1)
Location, call number:
New Acquisitions
ENT 658.8342 M918 2024
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ENTRP 11 - Market Research and Consumer Behavior
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